After years of focusing on a low price, we were tasked with giving the Dollar Menu more meaning. So we focused on the moments made possible when you get a good deal at McDonald’s. Moments like when your dad takes an enormous bite of your sandwich. Or when someone in the back seat has fries, we all stick our hand out for some.
My partner Macie Soler-Sala and I were tasked with creating work that featured different deals for different markets and cultures throughout the states. The work had to do a lot of heavy lifting. Over the course of nine months we created over 26 different commercials, tons of social, audio ads, banners, style guides and out-of-home. All while WFH.
