Every Independence Day, American beer brands exploit patriotism to sell beer. And Newcastle thought that was bollocks. So we created our own holiday to exploit: Independence Eve, a holiday celebrating the last days of British rule over America. To get people excited for the launch, "If We Won" took a look at how great America could have been if the Brits won the Revolutionary War and still ran our country.
We kicked off with a launch film featuring Stephen Merchant, co-creator of "The Office."
