Independence Day is a big holiday for beer brands. And every year, American beer brands decorate their cans with stars, stripes and bald eagles and exploit patriotism to sell beer. Well, Newcastle thought that was bollocks. So we created our own holiday to exploit: Independence Eve, a holiday celebrating the last days of British rule over America. To get people excited for the launch, "If We Won" took a look at how great America could have been if the Brits won the Revolutionary War and still ran our country. We kicked off with a launch film featuring Stephen Merchant, co-creator of "The Office."
